This year has truly blown by. It’s hard to believe that it’s already August – which means it’s practically Christmas, right? I have a very large family, so usually around this time is when I start to budget and plan for Christmas shopping. I have a difficult time in large crowds, so the hustle and bustle of Christmas shopping in the mall isn’t my thing whatsoever. I prefer staying home in my PJs and shopping around on my favorite app – Amazon. Despite my early jump on the holidays, there are ALWAYS those few friends or family members that I forget about – perfect opportunity for Amazon! While I’m shopping around for a gift, the app gives me an estimate of when my goods will be delivered before I hit “purchase.” Real-time tracking gives me peace of mind to know that everything I ordered will be here before Christmas. Business is all about the customer: what the customer wants and what they get. I’m always a very satisfied customer when I use Amazon, and that’s why I continue to do so. I love constantly receiving information about the goods that I’ve purchased and having confidence that they will be delivered to me when I need them. What if you could also provide your customers with an experience that sets you apart from your competition? What if you too could offer a way for your customers to feel empowered during the order and delivery process? MOBILEjobsite can work for your business in ways that Amazon works for me. Your customer can receive dispatch data in real-time, regardless of their location. Like my Amazon app, this tool is an easy-to-navigate app that gives the user information on orders scheduled for today, upcoming orders for future days, real-time truck locations, load-level summaries of completed and upcoming orders, notifications when a load is on the way to your site, and records of load status times. A consumer survey conducted by Convey, a team of supply chain and technology professionals, showed that the customer forms impressions about the brand throughout the purchase experience, and these impressions are reaffirmed or destroyed by the experience they receive through the delivery process. To succeed, customer loyalty must be a core focus. Gain a competitive advantage by efficiently improving the delivery experience.